A _ Strategic Brand
Exploration and assessment of the conditions and environment in which the brand participates.
Market placement survey. Definition or formulation of the brand’s main aims (vision, mission statement, values etc.).
B _ Verbal Identity
Study of the product to create a brand name. Creation of a slogan. Definition of the linguistic style used to communicate the brand.
C _ Visual Identity
Logo design. Shaping of the visual elements that accompany the logo, aiming at creating a comprehensive image.
Proper management and application of the brand identity.